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Applicable are custom website developers based in Auckland.
We work closely with you to drive business growth through a well researched web strategy designed around your unique needs.

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USER EXPERIENCE (UX) DRIVEN

Our people focused mindset means we’re passionate about UX (User Experience), ensuring your online visitors have a happy and seamless experience.

DEPENDABLE

We know your website needs to work for you 24 x 7 without breaks or sick days. Until such time as they have greater worker rights we strive to consistently hold them to this standard.

MOBILE FRIENDLY

In today’s world of Smartphones every website needs to be mobile responsive to ensure your audience has a great experience on all devices …even when they’re crossing the road without looking up from their screen :-/

OPTIMISED FOR GOOGLE

We have a comprehensive understanding of the key factors that need to be “baked in” to a website in order to make its pages attractive to Google and other search engines. Digital Marketing geeks call this SEO (Search Engine Optimisation).

DIGITAL MARKETING DRIVEN

Often we work in with our clients existing marketing people, however for any without in-house or agency capability we partner in the digital marketing specialists best suited to their situation, company size and marketing objectives.

INFINITELY FLEXIBLE

We love big projects that we can really get our developer teeth into. If you need a fully custom website created, or one with custom integrations, we can build experiences and systems unique to your way of doing business.

Example Projects

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SPORT NZ (WEB APPLICATION)
SPORT NZ (WEB APPLICATION)

Applicable has been partnering with Sport NZ, the crown entity for sport in New Zealand, since 2012 to provide innovative website and online application solutions focused on governance in the sports sector.

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GLEESON & COX
GLEESON & COX

Gleeson & Cox trucks are an everyday sight around Auckland and this over 50YO company was already pumping despite having a website that looked like they had one truck and a dog, rather than a modern fleet of over 100 trucks. We were pleased to work with them to tell their story in a way that showcases the leading edge company they now are in their field.

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BARNZ
BARNZ

As “The voice of airlines in New Zealand” BARNZ needed an online presence that would reflect their role in the industry to media, government, their members and other stakeholders. Working closely with their communications company we played an integral part in transforming their online presence to meet the diverse needs of these audiences in a clear and visually compelling way.

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WENDY’S HAMBURGERS
WENDY’S HAMBURGERS

Often we get asked to take over custom websites where the original vendor is either no longer available or not meeting client needs. In Wendy’s case this meant getting our head into their custom built CMS, moving it to a new host, making it mobile responsive and then handling ongoing development needs from there.

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PASIFIKATV (WEBSITE AND APP)
PASIFIKATV (WEBSITE AND APP)

PasifikaTV is a New Zealand government initiative, funded by MFAT, with the aim to encouraging stronger relationships in the Pacific region through support of their media sector. Supporting the satellite feeds is this comprehensive custom website plus mobile app to give viewers quick access to the schedule.

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TUTORLY (ONLINE START-UP)
TUTORLY (ONLINE START-UP)

A venture aimed at the market for students finding private tutors. Clean responsive design and ultra-simple UX; some of the interesting parts of this project included geo based search and a chained payments process that enables a cut to the platform owners to be deducted out of payments between third parties.

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The Food Show
The Food Show

Like most of our website’s the real magic is behind the scenes, enabling easy management of key content by both Xpo staff and Exhibitors themselves, then bringing that together into a showcase of this great event.

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SOUNDSKILLS
SOUNDSKILLS

SoundSkills are New Zealand’s leading specialists in Auditory Processing Disorder, being globally at the forefront of research and pioneering therapy in this transformative area of hearing health. It’s been a real pleasure for us to assist in transitioning their web experience to reflect this in a very accessible and friendly way.

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Testimonials

We had some ambitious projects with tight budgets and tighter time frames. Applicable came through for us in their planning, design, implementation and support. Skilled and professional, John and his team are a pleasure to work with. I recommend them without hesitation.

Dempsey Woodley
NZEI Te Riu Roa

Just a note to let you know we really appreciate the prompt service and attention to detail we are getting from your company. Our Google ratings have improved out of sight too. Keep up the good work!

Lloyd Darroch
Aakron Boats

Just wanted to say that it was so quick and easy to update the website with new content this morning; such a change from the usual process which took a long time, involved a small amount of swearing and usually ended in a phone call to ask for help.

Joanne Hall
Wendy’s Hamburgers
Senior Brand Manager

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FREQUENTLY ASKED QUESTIONS

How much will my website cost?

Applicable creates high-quality professional websites that start from around $4,000 + GST for a business website, or around $9,000 + GST for an eCommerce website. Every project is different though and we have a lot of experience in highly customised websites for private companies, NFP’s and crown entities. So price is dependent on how much customisation you require on top of implementing standard website components, templates and plug-in’s. We mostly sit in the $5,000 – $50,000 range, but have done extremely customised websites up to around $250,000.

What areas of the country do you service?

We service all of New Zealand, with clients currently in Auckland, Wellington, Dunedin and Invercargill. Our offices are in Auckland, however the nature of websites mean we can easily communicate with you remotely. In fact we do at times also serve overseas clients which is just as easy, apart from timezone differences.

Will my website be optimised for Google search?

We have a strong understanding of SEO (Search Engine Optimisation) best practice and implement this in our website builds. SEO is a matter of degree and we can work with you on your goals and with your budget to help build up your organic rankings, analysing, fine-tuning content and so forth. We can advise you on good SEO strategy and also on areas of this you can implement yourself if you wish.

Will I be able to update my own website content when it's finished?

Yes, all our websites are built with CMS’s (Content Management Systems) and generally you can edit all body text and headings, and all recurring content types such as articles, FAQ’s, testimonials, etc. Our friendly team are always available to work with you on any customisations and further development you need.

What CMS's do you specialise in?

We are WordPress and Drupal specialists, but also currently do work in Silverstripe and Concrete5. Our developers can work with pretty much any PHP/MySQL based CMS. On the Microsoft side we have done some work with Umbraco CMS.

SUPPORTED CMS’S

Applicable are specialists in working with best-of-breed Content Management Systems (CMS’s) such as WordPress, Drupal, Silverstripe and, for those Microsoft centric folk out there, Umbraco CMS. Feel free to ask about others though; for large enough projects we can adapt to most open source systems.