We consult on, create & run


Mobilising workflows and client-facing services to radically improve efficiency, service and timeliness of data.


Transforming real-world business processes and creating market advantage through innovative cloud software applications.


Delivering real business results via customised websites built in partnership with top marketing specialists.


Revolutionizing engagement through modern guided workflows that can stand alone or sit across exiting software.


Eliminating errors, double-handling and other inefficiencies through integration of our products with third party software.


We’re passionate about helping existing companies create and commercialise new SaaS and app offerings.

People focused.


While we love our craft we’re not here to serve technology or to impress other developers with our coolness, but rather to empathise with the very real needs and aspirations of our clients and to do everything we can to help them go further. Our people focused ethos is also at the heart of our team dynamics, supplier relationships and partnerships. Like many we are fascinated by the transformative power of tech, yet we also maintain a strong grasp of what it means to be human and why that is worth retaining.

Example Projects.


As the crown entity responsible for both recreational and high performance sports in New Zealand Sport NZ is committed to the ongoing development of governance best practice on boards it provides funding to in order to maximise the effectiveness of sports organisations in New Zealand. To address this need we designed and built a cloud application that facilitates cyclical evaluations, reporting and collaborations around ongoing board development. Applicable has now been managing, maintaining and adding to this application since 2012 in partnership with Sport NZ and experienced governance consultants.


We’re excited to be a key part of the Gleeson & Cox technology journey as together we continue to pioneer industry leading approaches to creating end-to-end digital efficiencies in the bulk haulage transportation sector. We’ve thoroughly enjoyed the ongoing experience of working closely with the Gleeson team since early 2014.


SoundSkills are New Zealand’s leading specialists in Auditory Processing Disorder, being globally at the forefront of research and pioneering therapy in this transformative area of hearing health. It’s been a real pleasure for us to assist in transitioning their web experience to reflect this in a very accessible and friendly way.


Although seemingly straight forward from a user’s perspective this is one of the most heavily customised website’s we’ve ever built, both due to its unique approach to dynamically structuring content and also due to full integration with their CRM and a couple of other online systems. One of the most satisfying aspects of building this site is how effectively it streamlines Amnesty’s back office operation; acting as a high value tool in the daily work of this globally important NGO.


A privately funded start-up venture aimed at becoming something like the Airbnb of students finding tutors. Clean responsive design and ultra-simple user process; some of the more interesting parts of this project included implementing geo based search and a chained payments process to enable a cut to be made on payments between third parties.


PasifikaTV is a New Zealand government initiative, funded by the Ministry of Foreign Affairs and Trade and Pacific Cooperation Foundation, with the overall aim to build stronger relationships in the Pacific region by supporting their media sector. Supporting the satellite feed is a comprehensive custom website plus an app to give viewers quick and convenient access to the schedule.

Mobile app development trends


XPO owns and runs more than a dozen of New Zealand’s largest business-to-business trade shows. They contracted us to create an app that would allow the sales people on stands to quickly capture visitor details (by scanning the QR code on visitor’s lanyards), along with responses, notes and even optional on the spot purchases. The end result has been a highly intuitive app that stand holders have been rapt with; a big win for XPO and their clients in both efficiency and experience.


LJ Hooker had a need to revolutionise their digital engagement with the NZ market, and to free themselves from overseas corporate constraints. Working in conjunction with their Digital Marketing agency over 2014 and 2015 we created this market leading 80 website set with integrations that include core data out of Australia, NZ locality API’s and an overlay of CMS entered extended info. We continue to maintain and add onto this website as an ongoing trusted partner.

Mobile App for IOS and Android


The Amtech Rappid re-ordering app has proven to be a key part of Amtech’s market advantage around providing product systems that are closely matched to the unique needs of their busy clients. It ties in with these systems and allows key staff to assess stock levels at the cabinets themselves and order straight from a smartphone or tablet with no double-handling of order information.


We’re stoked to be a trusted partner of EAP Services as they continue their digital transformation journey, building new and exciting products that enhance services to clients and extend their existing market leadership in the provision of Employment Assistance Programmes to many of New Zealand’s most respected companies and organizations.


A leading-edge native Android app featuring smooth on-screen graphics manipulation, a local database that syncs with a custom cloud application and printing to a military grade Bluetooth label printer. Its functionality radically improves the efficiency of documenting passive fire work in commercial buildings, both during a new-build and for remedial work. The version shown here has been customised to meet some specific needs of The University of Otago, and the server-side has been installed within their internal network.


One of the not too uncommon kinds of project we get called into is taking over the ongoing development and maintenance of custom systems where the original vendor is either no longer available or not meeting the needs of the client. In Wendy’s case this meant getting our head into their custom build CMS/CRM system, moving it to a new server, making the front-end mobile responsive and then just being able to handle ongoing development needs from there.


Perceptive’s Customer Monitor is a successful SaaS offering providing both SME and enterprise clients with a constantly up to date “finger on the pulse” to do with how their customers are feeling, thinking and responding to business units, branches and even individual sales people. Over 10 months Applicable took a conceptually good product that had a number of issues through to being an excellent piece of SaaS software, both technically and in terms of user experience and wide device support. (Due to success of product this product it has since made sense for client to set up an in-house dev team to handle further ongoing maintenance and development.)


We are a custom software development agency with particular
experience in the following.

  • Microsoft .Net
  • LAMP stack
  • Laravel
  • React.js & React Native
  • Java/Kotlin
  • Node.js
  • Drupal CMS
  • Umbraco CMS
  • WordPress CMS

John and his team have been ahead of timeline, under budget and transparent for the duration of our projects. They have also worked with us as partners, to bring our software vision to life and added value to the project – instead of arguing scope creep. If you need custom software, this is your team.

– Logan Wedgwood, CEO
– Advisory.Works


John and Applicable went the extra mile to deliver the solution required.

“John and Applicable went the extra mile to deliver the solution required. The online platform is up and running and robust. Good user feedback. Changes and updates are effected quickly and on budget.”
– John Page – Senior Advisor – Business Improvement – Sport New Zealand

John Jones and his team have been absolutely fantastic

“John Jones and his team have been absolutely fantastic in helping us achieve our objectives and we are extremely pleased with their high standard work and the assistance they provided. We thoroughly recommend Applicable to other NZSA members.”
– Jossete Haggren – EAP Executive

We’ve partnered with Applicable to help us develop world class business process improvements throughout all our service offerings.

“We’ve partnered with Applicable to help us develop world class business process improvements throughout all our service offerings. They’ve provided valuable insights well beyond our expectations that have greatly assisted to differentiate our business from competitors.”
– Benjamin Wilson – EAP Services

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