Our MD, John Halvorsen-Jones, has over 30 years’ experience in tech spanning multiple disciplines, and working across many industry sectors. He is uniquely positioned to help mid-market companies research, design, initiate and run both digital transformation and new product journeys.

New product development

John has a passion for finding pockets of kiwi innovation, digging into people’s ideas, helping to further shape and position them, then designing highly intuitive web applications, mobile apps or other digital products to realize the vision.

When assisting with development of new products, John focuses on helping your organization to:

  • Clearly articulate the problem or idea
  • Get close up to users in order to deeply understand their world
  • Assess product-market fit and competition (for external products)
  • Turn ideas into specific product designs
  • Assess technology pathways for best fit and identify risks
  • Help find the right person to be the product owner, internally or externally
  • Assist in any preparation to attract external funding
  • Provide initial advice around IP ownership
  • Provide appropriate structures to run and monitor the project
  • Help with talent attraction and selection
  • Kick off and run the project


Following new product design, acting as the Product Owner can be an option where you have not identified a suitable Product Owner in-house and cannot yet justify employing someone into the role.

A Virtual Product Owner will:

  • Own the vision developed with stakeholders
  • Assist with product strategy
  • Act as a liaison between the business and developers & other vendors
  • Translate business requirements to technical requirements
  • Proactively manage the project and report on progress
  • Control project budgets
  • Help solve any problems that arise
  • Assist with UAT (User Acceptance Testing)
  • Advise on roll-out and support requirements