We are a team of experienced mobile application developers based in central Auckland NZ. Our passion is creating easy to use Android and iOS mobile applications that transform business processes and customer experience.


We are experienced in creating cross-platform mobile applications (built in a single code base for deployment to both major platforms) as well as specialised native app development for iOS and Android platforms where required.


A great user experience (UX) equals great results.

At Applicable we apply modern UX best practice to create apps that feel elegantly simple and intuitive to use, even for people who aren’t big on tech.


Our apps are not just about cool ideas; we dig deep to understand your objectives and to ensure that we’re building products that will achieve them.

Common results include creating a market advantage, reducing admin costs, increasing staff engagement or improving visibility for management.


We are experienced in creating cross-platform apps (built in a single code base for deployment to both major platforms) as well as specialised native apps for both iOS and Android platforms where required.

Example Projects

Mobile applications Auckland - Passive Fire
App development Auckland NZ - Tree replacement calculator
Native app development Auckland - Xpo Visitors
Mobile app development Auckland - HPMV Calculator
Passive Fire Stopping app NZ


John and his team have been ahead of timeline, under budget and transparent for the duration of our projects. They have also worked with us as partners, to bring our software vision to life and added value to the project – instead of arguing scope creep. If you need custom software, this is your team.

Logan Wedgwood

John and the team did a great job with whole range of my projects. They were both very creative and highly responsive.

Iain McCormick PhD
Executive Coaching Centre Ltd

I’ve gotta say; working thru v2.3 on Truck 47’s tablet I’m impressed. Looks good, flows smoothly and issues from v1 addressed. Thank you, your team has done a great job; I can’t say how much I appreciate your approach to software development.

Paul Holdom
Gleeson & Cox

The new app looks amazing, I’ve got it going on my Pixel 4 XL and it works terrific, even in portrait mode, well done.

Rob Wilks
The University of Otago


This is extremely variable depending on your requirements; typically the lowest cost apps are around $10,000 and they go upwards from there. Big factors include the amount of functionality in the app, what integrations to other systems it does or doesn’t need and whether or not we need to build a custom ‘back end’ data service for it.

The answer is almost always yes, it’s just a case of how easy or hard the integration is.

Because apps are downloaded from the app stores there is no direct hosting cost for the apps themselves. However, for apps requiring a custom back-end data service that data service does need to be hosted somewhere in the cloud and, if you don’t have an existing service that’s suitable, you may need to subscribe to a service specifically for it.

Typically these days people only build apps for the iOS and Android platforms as other platforms have pretty much died out. So, where this is the case, your apps will only work on devices running those platforms. Some apps are also only designed to be released on tablet or smartphone specifically, however they are the same technically (apart from screen size), so even where this is the case it’s usually easy to adapt for release for both tablets and smartphones.


Our app design and build processes aim to deliver the best mix of industry approaches that, in our experience, enable high quality apps to be produced efficiently, and with lots of client feedback at each stage. To read more see our Software Development Agency process page.