Applicable are custom website developers based in Auckland.
We work closely with you to drive business growth through a well researched web strategy designed around your unique needs.
USER EXPERIENCE (UX) DRIVEN
Our people focused mindset means we’re passionate about UX (User Experience), especially ensuring your online visitors have a seamless and pleasant experience. Our strapline is “Elegant Simplicity”, so we aim to make the complex simple, not the other way around.
OPTIMISED FOR GOOGLE
We have a comprehensive understanding of the key factors that should be “baked in” to a website build and content strategy in order to make your web pages attractive to Google and other search engines. Geeks call this SEO (Search Engine Optimisation).
We know your website needs to work for you 24 x 7 without breaks or sick days. Until such time as they have greater worker rights we strive to consistently hold them to this standard.
We only work with best-of-breed products and hosting services, as well as offering proactive maintenance contracts aimed at keeping websites running and secure.
DIGITAL MARKETING FOCUSED
In may cases we work in with your existing marketing people; however for clients without a marketing department or agency partnership, we partner in leading specialists and/or agencies best suited to your needs.
This provides great scope for ensuring the best people are available for each of the myriad of specialist skill sets under this domain.
In today’s world of ubiquitous Smartphones every website needs to be mobile responsive to ensure your audience will have a great experience on all devices …even when they’re crossing the road without looking up from their screen :-/
We’re also experienced building specialised mobile device apps for marketing activations, CX and mobilising business processes.
We love big projects we can really get our developer teeth into. If you need a fully custom website created we can build experiences that are unique to your way of doing business.
You may also need various integrations with other systems and online services; so throw us a challenge
– you’re unlikely to ever hear us say, “impossible”.
Example Website Projects.
A FEW OF OUR CLIENT TESTIMONIALS
Just wanted to say that it was so quick and easy to update
“Just wanted to say that it was so quick and easy to update the website with new content this morning; such a change from the usual process which took a long time, involved a small amount of swearing and usually ended in a phone call to ask for help.”
– Joanne Hall – Senior Brand Manager – Wendy’s Hamburgers – Auckland
We had some ambitious projects with tight budgets
“We had some ambitious projects with tight budgets and tighter time frames. Applicable came through for us in their planning, design, implementation and support. Skilled and professional, John and his team are a pleasure to work with. I recommend them without hesitation.”
– Dempsey Woodley – NZEI Te Riu Roa – New zealand
Just a note to let you know we really appreciate
“Just a note to let you know we really appreciate the prompt service and attention to detail we are getting from your company. Our Google ratings have improved out of sight too. Keep up the good work!”
– Lloyd Darroch – Aakron Boats – Auckland
Applicable are specialists in working with best-of-breed Content Management Systems (CMS’s) such as WordPress, Drupal, Silverstripe and, for those Microsoft centric folk out there, Umbraco CMS. Feel free to ask about others though; for large enough projects we can adapt to most open source systems.
FREQUENTLY ASKED QUESTIONS
Applicable creates high-quality professional websites that start from around $4,000 + GST for a business website, or around $9,000 + GST for an eCommerce website. Every project is different though and we have a lot of experience in highly customised websites for private companies, NFP’s and crown entities. So price is dependent on how much customisation you require on top of implementing standard website components, templates and plug-in’s. We mostly sit in the $5,000 – $50,000 range, but have done extremely customised websites up to around $250,000.
We service all of New Zealand, with clients currently in Auckland, Wellington, Dunedin and Invercargill. Our offices are in Auckland, however the nature of websites mean we can easily communicate with you remotely. In fact we do at times also serve overseas clients which is just as easy, apart from timezone differences.
We have a strong understanding of SEO (Search Engine Optimisation) best practice and implement this in our website builds. SEO is a matter of degree and we can work with you on your goals and with your budget to help build up your organic rankings, analysing, fine-tuning content and so forth. We can advise you on good SEO strategy and also on areas of this you can implement yourself if you wish.
Yes, all our websites are built with CMS’s (Content Management Systems) and generally you can edit all body text and headings, and all recurring content types such as articles, FAQ’s, testimonials, etc. Our friendly team are always available to work with you on any customisations and further development you need.
We are WordPress and Drupal specialists, but also currently do work in Silverstripe and Concrete5. Our developers can work with pretty much any PHP/MySQL based CMS. On the Microsoft side we have done some work with Umbraco CMS.