Applicable are custom website developers based in Auckland.
We work closely with you to drive business growth through a well researched web strategy designed around your unique needs.


Our people focused mindset means we’re passionate about UX (User Experience), ensuring your online visitors have a happy and seamless experience.


We know your website needs to work for you 24 x 7 without breaks or sick days. Until such time as they have greater worker rights we strive to consistently hold them to this standard.


In today’s world of Smartphones every website needs to be mobile responsive to ensure your audience has a great experience on all devices …even when they’re crossing the road without looking up from their screen :-/


We have a comprehensive understanding of the key factors that need to be “baked in” to a website in order to make its pages attractive to Google and other search engines. Digital Marketing geeks call this SEO (Search Engine Optimisation).


Often we work in with our clients existing marketing people, however for any without in-house or agency capability we partner in the digital marketing specialists best suited to their situation, company size and marketing objectives.


We love big projects that we can really get our developer teeth into. If you need a fully custom website created, or one with custom integrations, we can build experiences and systems unique to your way of doing business.

Example Projects

Custom Software Development - Sport NZ


We had some ambitious projects with tight budgets and tighter time frames. Applicable came through for us in their planning, design, implementation and support. Skilled and professional, John and his team are a pleasure to work with. I recommend them without hesitation.

Dempsey Woodley
NZEI Te Riu Roa

Just a note to let you know we really appreciate the prompt service and attention to detail we are getting from your company. Our Google ratings have improved out of sight too. Keep up the good work!

Lloyd Darroch
Aakron Boats

Just wanted to say that it was so quick and easy to update the website with new content this morning; such a change from the usual process which took a long time, involved a small amount of swearing and usually ended in a phone call to ask for help.

Joanne Hall
Wendy’s Hamburgers
Senior Brand Manager


Applicable creates high-quality professional websites that start from around $4,000 + GST for a business website, or around $9,000 + GST for an eCommerce website. Every project is different though and we have a lot of experience in highly customised websites for private companies, NFP’s and crown entities. So price is dependent on how much customisation you require on top of implementing standard website components, templates and plug-in’s. We mostly sit in the $5,000 – $50,000 range, but have done extremely customised websites up to around $250,000.

We service all of New Zealand, with clients currently in Auckland, Wellington, Dunedin and Invercargill. Our offices are in Auckland, however the nature of websites mean we can easily communicate with you remotely. In fact we do at times also serve overseas clients which is just as easy, apart from timezone differences.

We have a strong understanding of SEO (Search Engine Optimisation) best practice and implement this in our website builds. SEO is a matter of degree and we can work with you on your goals and with your budget to help build up your organic rankings, analysing, fine-tuning content and so forth. We can advise you on good SEO strategy and also on areas of this you can implement yourself if you wish.

Yes, all our websites are built with CMS’s (Content Management Systems) and generally you can edit all body text and headings, and all recurring content types such as articles, FAQ’s, testimonials, etc. Our friendly team are always available to work with you on any customisations and further development you need.

We are WordPress and Drupal specialists, but also currently do work in Silverstripe and Concrete5. Our developers can work with pretty much any PHP/MySQL based CMS. On the Microsoft side we have done some work with Umbraco CMS.


Applicable are specialists in working with best-of-breed Content Management Systems (CMS’s) such as WordPress, Drupal, Silverstripe and, for those Microsoft centric folk out there, Umbraco CMS. Feel free to ask about others though; for large enough projects we can adapt to most open source systems.