Why digital strategies can fail

You’re thinking of putting together a digital strategy for your business. Before you do, its important to know what hasn’t worked for others in the past. This way you can avoid common pitfalls in your planning and implementation of a digital strategy. Don’t do it just to

Digital Strategy – plan for your success today

Digital strategy is emerging to become crucial for any business to reach full potential and success both now and in the future. Companies must start to understand today what new technology is emerging. Many of these new technologies will create customer service experiences that will become completely 

Building an app for your business – iOS or Android?

So you’ve read our previous blog about the mobile app business revolution and you’ve decided to build one. You’ve come to the right place! As local Auckland app developers  we have a lot of experience in both platforms and have definite preferences depending on what your NZ

The Mobile App Business Revolution

Mobile Apps developed for small and medium sized businesses are beginning to become increasingly common. For small to medium size businesses you may not of realised yet the power of streamlining processes with an App tailored to your industry and business needs. By 2020, global mobile app

How custom software development can help you pivot your business.

In these unprecedented times software development may be the key to pivot your business to meet a new market. A pivot is essentially a shift in business strategy to test a new approach regarding a business model. There are hundreds of business right now that are having

App Development – what’s happening in 2020

There is never a dull moment in App Development! As an industry it is constantly evolving and apps are an ever increasing part of our everyday lives. So what can we expect to be happening in apps in 2020 and beyond! IOT – Internet of things Say

Website development – Lets talk about SEO!

Lets talk about your website development project and how you get your site ranking on the holy grail of the first page of organic results! When it comes to marketing your business, nothing is as effective as ranking well on google. After all, its a constant way

How BPM (Business Process Management) software transforms businesses

Custom BPM software and cloud applications have many advantages over off the shelf products when automating your business processes.  Only in rare cases, such as Xero for accountants, does an off the shelf solution handle all your business processes in one integrated package. Most businesses find themselves stringing

Uninstalled! How to avoid this fate for your App

A study conducted by Google just over three years ago found that the more usable an App is, the higher engagement will be and the less chance there will be of an uninstall. Sounds obvious, yet, how many Apps have you uninstalled in the last year? Clearly

Mobile App Development – Product/Market fit

Here at Applicable, being New Zealand app and software development specialists, we are often approached by people who have an idea for an App. They have often been inspired by their own frustrations in their industry or another aspect of their life. Whilst we have a passion