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App Development – what’s happening in 2023

2023 mobile app development trends

There is never a dull moment in App Development! As an industry, it is constantly evolving and apps are an ever-increasing part of our everyday lives. So what can we expect to be happening in apps in 2023 and beyond?

Continued and accelerated evolution of ai technologies

You can’t go anywhere these days without hearing about AI. 2023 really is proving to show huge advancements in this area and it is changing the app development world in leaps and bounds. From AI code generation to make the development of simple apps faster to technology that increases apps ability to understand user behavior and offer an even better user experience. Shopping apps now almost always incorporate a chatbot of some kind and this year you will see these chatbots becoming more sophisticated and human-like in their interactions with customers. You will also see increased use of automation in the apps you use. Your app may organise and display things based on images or dates without you having to ask it to.

Algorithms have been predicting and informing users’ decisions for a while now. The ability and efficiency of this are set to take off in 2023, due to AI integration. Take the Google Maps App for example. Part of its incredible success and ease of use is its use of AI algorithms. Google Maps AI is a master of prediction of travel times and even how busy somewhere is! Put a business into Google Maps and you can see a bar of how busy it might be. Using machine learning and GPS location data the app predicts things like this.

Watch this space! We will see AI having more and more impact on the App development world as the year rolls on.

IoT – Internet of things

Say what!? This buzzword is becoming pretty common in the tech-verse but how much do you know about it? Check out this article written by our director, to find out a bit more if you’re interested.

Basically, it means objects can talk to each other and connect through a network. Like, let’s say… your elderly parent who lives independently has a device that monitors their normal patterns and you get a notification on an app that something has changed.  Or maybe you’re cold and in bed one morning and you want to turn your gas fire on, it’s connected through an app on your phone, and hey presto! Warm house!

Overall this trend will continue to drive mobile app development toward greater convenience and connectivity.  In 2023 you’ll see this everywhere and it will gradually become more streamlined too. Now you know what it is, count how many you deal with every day!

Wearable devices

We are wearing technology more and more. You might have a watch that tracks your sleep, health, exercise, etc. All of these devices have apps to help you manage the device. What is the future of wearable devices? Will we replace our standard eyeglasses with “smart” ones? Most people now own a smartwatch, but this year look out for people wearing smart rings!

Augmented Reality

Apps are beginning to incorporate the use of augmented reality. They can be a unique way to engage with people. Everyone remembers the Pokemon hunting app! But what will 2023 bring us in this area? New and exciting things are being created all the time.

How about an app that turns your reality into a drawing? Sketch AR does just that! Augmented reality is going to change the online shopping experience in 2023. Immersive shopping experiences will soon become the norm for online shopping apps. Where you can see exactly how the clothes will fit you and try them on in your own home!  The sky is the limit with augmented reality and is soon to become a permanent fixture in our lives.

Mobile Wallets

We no longer have to have a cluttered handbag! These days your wallet is in your phone. This new app technology is probably one of the most exciting for our everyday lives. It creates simplicity and speed of purchasing. The security is top rate too.  So far it hasn’t become completely mainstream but 2023 will see a higher and more prolific adoption.


At Applicable we love apps and are excited to see new trends appearing. If you have an App Development idea for your business contact us today!